Physiocanhelp.ca branding

This was a website branding project that I worked on for the Canadian Physiotherapy Association. This website was launched without a proper logo and color scheme and it was my job to create an identity for it. The goal of the site is to help members of the public find out how Physiotherapy can help with their specific symptoms. The website also directs users to find a Physiotherapist in their region. I had an initial creative briefing with the communications team at the Canadian Physiotherapy Association. I then did market research, created a mood board, and created the branding and brand guidelines for this website. Once the mock-ups were approved, I worked within the WordPress platform to ensure that the website met brand and accessibility standards.